Maximum growth and high ideals are not incompatible.
They’re inseparable.
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Grow Your Business
In his book, Grow, Jim Stengel shows how 50 of the highest-performing companies in the world harnessed the power of brand ideals to tower over their competitors – and how your business can, too. Grow presents an actionable framework for developing the roots that are necessary to thrive in the new business climate. Start big or start small, but start by formulating your Core Purpose.
Jim Stengel’s ten-year growth study of more than 50,000 brands reveals the secret: those centering their business on improving people’s lives outperform their competitors.
At Frederique Constant, we do not want to restrict the interest in Frederique Constant watches to a limited and elitist circle of connoisseurs, but rather to open it to a broader selection of appreciative enthusiasts who want to enjoy Swiss high-quality classical watches at sensible prices. We want to Let more people enjoy luxury.
Let us look a little more at the individual elements that make up Let more people enjoy luxury:
| More people: | Democratize luxury; Make luxury accessible to a broader group of people; Equality; Not elitist. |
| Enjoy: | Pleasure to own and experience a beautiful and well finished product; Appreciate quality and refinement; Make people feel happy, good; Share passion; Show you have taste; Feel strong, reassured, recognized; Have a memory of a special moment. |
| Luxury: | Beautiful products; Quality of design, materials, and manufacture; Attention to details; Refinement; Craftsmanship; Respectable brand. |
Developing your Core Purpose is not an easy task. It took us years and various Off-Sites to determine our Core Purpose Let more people enjoy luxury. Particularly interesting was the outcome of exercises we did during an Off-Site:
1. Mission to Mars
2. Collage Culture
3. Select no more than six values
4. Core Values Exercise
5. Core Purpose Exercise
6. BHAG Exercise
Read more about these in this link.
Coming back to Jim’s book, please check this short video and his book.