Aletta: It's not easy to lure customers into a single brand boutique. We're simply not yet known well enough. There's also the problem of costly rents and high expenses. With our moderate price level, proprietors must sell very large numbers of individual watches to make a profit. The situation is different at a shopinshop because customers are already in the store. They stroll by, notice us, feel interested in our products, receive welltargeted advice … and buy our watches! No Fields Found.