Aletta: yes, that's exactly what we did in our classical “Heart Beat” with its circular window at the “12.” We added diamonds to the dial. And they sparked gratifyingly strong interest. Peter: But we had to think of something new when we saw that we were being copied increasingly more frequently, not only by cheaper brands, but also by betterknown and prestigious brands. We recalled the heartshaped aperture that we had discussed with our Asian distributors several years previously. Aletta: A simple heart seemed too simple to us, so we decided to make two hearts. They represent love, the relationship between a woman and a man or between a mother and her child. Hearts are appealing and they make it different. I'm sure you secured legal protection for the two hearts. Peter: yes, because we needed to protect our uniqueness. No Fields Found.