Aletta: We began with six models for men. Soon afterwards we also created ladies' watches as smaller versions of our gent's models. But watches for women never generated more than 10% of our revenue, perhaps even less than that, because these watches really didn't have a special image. We found many inspirations, mostly for gent's watches, in the old books. Women have always been treated like neglected stepdaughters in horological history. I can more readily feel what men like. The traditions are more clearly perceptible. No Fields Found.