Aletta: yes, you could say that. But like everything else in our company, this too progressed step by step. We continually optimized the product and its advertising. That's part of our philosophy. The sum of all these efforts made this wristwatch, i.e. the one with the chocolatebrown dial, a tremendous success. It's one of our three bestselling items. And that includes the men's models. But this succeeds only when one makes the right decisions and takes the right actions in all areas. No Fields Found.