Aletta: Perhaps because we had plunged into the adventure without a business plan. We hadn't defined the goals we wanted to achieve in a specific timeframe. We were earning salaries at our day jobs so we weren't dependent on achieving any specific successes at the watch fair. Peter: From that viewpoint, we weren't thinking about any conditions at all. We hadn't gone to banks to borrow money that we would have to repay. We weren't burdened by financial obligations. We simply showed our products at the fair and waited, not entirely without nervousness, to see what would happen. No Fields Found.