Aletta: yes, the tides have changed somewhat. Nevertheless, and analogously to our watches, it's much easier to design a classical wardrobe for men than for women. We looked at what the famous watch brands had made for women through the years and we didn't discover anything genuinely stimulating. That certainly wasn't where we wanted to go with Frederique Constant. Peter: Eccentricities aren't appropriate for our brand. Furthermore, risk grows exponentially when a product becomes more extreme. We always want to feel comfortable with what we make. We would have felt uncomfortable with creations like those, so we initially restricted ourselves to smaller models for men. No Fields Found.