Women Love Jewelry. Frederique Constant Now Also Includes Jewelry In Its Collection. How Did That Come About?

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Aletta: I had been aware for quite some time that watches and jewelry both do and don't belong together. Specialized shops usually sell both. A wristwatch also plays an ornamental role. But jewelry per se is another story. Peter and I were on vacation in Italy and I asked him whether we perhaps ought to consider adding jewelry to our portfolio. Peter: We jotted down a few ideas and we talked about the possibilities of making something that would complement our “Double Heart Beat” watches. We weren't considering jewelry as an independent pillar in our product spectrum, but we wanted to make something complementary that would further strengthen the genuinely iconographic image of those ladies' watches. When you look in jewelers' display windows, you often find watches from one brand displayed alongside jewelry from another. That needn't be so. Here was where we could offer something appropriate with Frederique Constant's name on it. No Fields Found.