What makes us unique?

1.	We are classical. Our watches are classical, sometimes slightly contemporary. Heart Beat is our long-time signature.
2.	Since 2001 we are developing and producing in-house manufacture calibers.
3.	The company started with passion and we invite our customers to share our passion with our slogan ‘Live your passion’.
4.	Our visual image in publicity is always linked to our passion visuals, the Car Driver, Boat Driver and Ladies Charity. The persons in our advertising radiate happiness and passion.
5.	We donate to heart and children related charities. We strive to do good.
6.	We position ourselves in the Accessible luxury segment and strive to always offer maximum value for what our customers invest in our watches.
7.	We are an independent family owned company and the friendly alternative to the Groups.