Tell Me, What Is The Single Most Important Success Factor?

Book live your passion

Unfortunately, or fortunately, there is no single answer to that complex question. A combination of many factors that created success at the various development phases of the company. While it is very important to have a clear strategy, we are truly of the opinion that you must do many things right to be successful. That means hard work and long hours. you can read all about it in the rest of this book! Frederique Constant watches are, first and foremost, very classical. Over the years, various Frederique Constant customers asked us to develop a sports collection. However, we always viewed this notion as conflicting with our initial strategy to create, produce and market classical watches. For us, it was essential to stay consistent with the original, classical strategy. In 2002, we had the opportunity to acquire Alpina, a watch company founded in 1883 and with a long history in sports watches. This acquisition gave us a vehicle for sports and lifestyle watches. Later chapters describe the extensive history of the “Union Horlogere,” the company that created and registered Alpina in 1901, and how the company revised the “Alpinist” concept of collaboration. Today, we remain on a mission to revive Alpina to its former glory as a leading world watch brand. It is a work in progress. Ateliers deMonaco was incorporated in April, 2009, and is the third watch company in our group. Ateliers deMonaco creates and produces highend watch complications, including a MinuteRepeater, Perpetual Calendar and various Tourbillons. It is in this company that our most talented watchmakers can express themselves and gain experience, while marketing their unique watch creations. Ateliers deMonaco is ultimately an implementation of our “Personal Development” Core Value. Pim Koeslag and Manual da Silva will explain how and why they created various, extremely complicated watch mechanisms, as well as how they obtained patents for them and the long process of prototyping and production. Most importantly, they will explain their passion and vision for the future. We would like to thank everyone who has been involved with Frederique Constant, Alpina and Ateliers deMonaco, as well as those who have participated in the creation of this book. We thank all those who agreed to be interviewed: Marie Anthonioz, Pim Koeslag, Alexandra Sanchez, Benoit Favrat, JosŽ Dos Santos, Hugo HerreroLevy, Manual da Silva and Olivier zaugg. We thank gisbert Brunner and Alexander Linz for their invaluable contribution to this book. We also especially thank you for your interest in our watch manufacture, and we wish you great pleasure while reading about our passion.

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