Aletta: No, we've already contributed to the International ChildrenÔs Heart Foundation, the American Heart Association and the cardiology department at the children's hospital in Peking. Peter: But the World Heart Federation is much more broadly positioned. It's represented in over 100 countries. There's a foundation in each nation. It's a worthy cause, so we'll provide watches that can be auctioned onsite to raise money for local projects. Aletta: We mustn't forget to mention the most recent Passion Awards, which was conferred on the “Paint a Smile” charitable foundation. For us, it's really very important not merely to earn money, but also to spend part of it to support worthy causes. Peter: Our commitment to charity began with the Passion Awards. It resulted from our motto, which is “Live your Passion.” An award for impassioned commitment fits that perfectly. Aletta: We published our intentions in the “Herald Tribune” and other newspapers. The jury, which includes Peter and me, chose the winners from among the suggested candidates. Peter: The first winner was PeterFrans Pauwels, who invented the TomTom navigational system. Aletta: After the award's conferral, someone called our attention to nonprofit and charitable organizations. He said that this was another field in which people are passionately involved. I must admit that we hadn't thought about that at first, although far greater passions are often involved there. Peter: Dr. Bill Novick is a wonderful example. Alongside his professional career as a physician, he's also passionately involved in the International Children's Heart Foundation. Aletta: In our opinion, this professor definitely deserves an award for his dedication. So we're turning in the direction of charity and we're very happy about that. We sometimes need suggestions and impulses because they open our eyes. That's how we learn. After all, so many people on this planet desperately need help. But you also donate profits from sales of your watches. Peter: Motivated by our experiences with the Passion Award, fifty Swiss francs of the revenue earned from the sale of each Double Heartbeat watch are donated to charity. Dr. Novick received one check and a second one was donated to “Paint a Smile.” Aletta: One day we noticed that many famous people are also active philanthropists. When we developed the Chinese market, we became aware that we urgently needed a brand ambassador. That's not absolutely necessary here in Europe, but it's tremendously helpful in the Far East. Peter: We contacted Miss ShuQi and an agreement ensued. She's a very well known and extremely popular actress in China and she was personally present when we gave our donation check to the “Paint a Smile” foundation. Aletta: She joined us on a visit to young patients in the cardiology department of the children's hospital in Beijing. We're very happy with Miss ShuQi and she seems equally happy with us because she recently renewed her ambassadorial contract. I suppose it's important to Miss ShuQi because alongside her luxurious world, our support enables her to become involved in another, less glamorous side of human life. Peter: It's simply different when you can personally experience things and see how much joy you can bring to people who are less fortunate. No Fields Found.