A modern luxury culture which is fueled by commercialism seems to advocate purchases of luxury items at very high prices. Some people seem to focus only on how expensive an item is, rather than focusing on its value. This unfortunate practice has eroded the true traditions and meaning of luxury, where price was ultimately the function of the intrinsic value and the quality of the item being purchased. Frederique Constant's concept of providing accessible luxury timepieces stays true to the tradition of providing luxury items for an owner's personal satisfaction. Frederique Constant provides value regardless of price and not the other way around, where value is used as an excuse to drive prices of luxury items higher. Such purchases could be termed a “smart buy,” because the buyer knows he owns a respected and recognized item prized for its value rather than its cost. As smart buyers, owners of Frederique Constant timepieces are satisfied. They have acquired products of luxury that were developed by passionate watchmakers with a perfectionist's eye for even the smallest detail. They know the value of what they own. No Fields Found.