becoming increasingly more independent and that they use some of the money they've earned to buy luxurious items. In the past, it had been very unusual for ladies to buy their precious rings with their own money. Nowadays this happens much more frequently. Times have changed and we had to respond to those changes. Peter: We saw opportunities for expansion in that direction. Early on, we included in our collection the “Heart Beat,” with its balance visible from the front. Then we had the smaller version for ladies. When we read all the articles published about it, we definitely wanted to bring something more feminine into the collection. No Fields Found.