Marie Anthonioz On “Creativity” It'S Astonishing And Deserves Explicit Mention: Frederique Constant And Alpina Manufacture Products For The Entrylevel And Midrange Price Levels. Doesn'T That Turn Your Creative Work Into A Permanent Tightrope Walk?

Book live your passion

Marie: yes, it's difficult to tiptoe along the narrow ridge between accessible luxury and luxury. Our communication and every layout must take that into account. But our message is designed so that it’ll be understood worldwide. Beautiful cars and boats, for example, elicit emotions everywhere. The idea is to paint a picture of the world in which one wants to find oneself. We mustn't be too complicated. Slogans like “Live your passion!” for Frederique Constant or “Since 1883” for Alpina are exactly right. (1)

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