It Was Originally Named “Yacht Master” And It Had To Be Renamed.

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Aletta: A representative from Rolex suddenly came to our stand at Baselworld. He prohibited us from using the name “yacht Master,” to which Rolex held exclusive rights. The panel insisted that we remove the watch from our display window. Peter: But a few minutes later, I already had the idea for the name “yacht Timer.” Rolex's lawyers couldn't find any reason to prevent us from using that name.

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