Improvement Through Creativity

Book live your passion

As well as creating new designs and innovative feats of engineering, everyone connected with Frederique Constant is encouraged to draw on their own creative inspirations to improve what might already seem exceptional to some. Our Heart Beat range for ladies is a classic example. The Ladies Heart Beat was already a hugely successful and awardwinning member of our range, but we were creative enough to make it even better. While having coffee at home one day, we were discussing how to make the appearance more feminine and more appealing. At the time, the watch featured motherofpearl dials with diamonds and a circular opening at “12 o'clock.” Aletta suddenly asked Peter if, instead of the round opening, we should consider using heart shapes. Without even waiting to get back to the office, we drew the firstever Double Heart Beat dial on our home computer. No Fields Found.