Peter: I'm usually away one week per month. Of course, I use the opportunities to visit the shops. Many conclusions can be drawn from what I see there: for example, what we need to improve in our marketing, in our advertising, etc. Beyond that, I get plenty of ideas for new watches. I also meet with many journalists while I'm traveling. They're very helpful for raising brand awareness in the various countries. Aletta: Naturally, we cultivate contacts with our customers at Baselworld. We have circa 2,700 customers worldwide and we see about 400 of them during the fair. Your agents have plenty of requests and suggestions for new models. Peter: yes, of course, and we make a note of every idea. If it fits our concept, our strategy and our collection, we'll go ahead and create prototypes, which we then show to our distributors to learn their opinions. Afterwards, about 15 to 20% of all the models we've shown them undergo further modifications, which continue until the last minute. In the most extreme instances, we've cancelled an entire line. No Fields Found.