Peter: We have a very good reputation. Many customers initially don't understand that very costly luxury brands can share a common roof with very simple entrylevel brands. For example, when collectors learn that, some of them are very surprised. Many of them are familiar with this situation, but there are also quite a few watch aficionados who have never heard of such contexts. Aletta: The art of watchmaking still has a craftsmanly touch. I believe a family business offers an additional advantage here. Many watch lovers find it more charming to own a timepiece from a familyrun manufacture. No Fields Found.