How Did Your Brand Continue To Grow In Geneva?

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Peter: Annual production quickly increased from 11,000 to 18,000 watches, most of which fitted quartz movements. The larger numbers of units were mostly privatelabel products. But this business division soon shrank because we set different priorities and increasingly focused our attention on Frederique Constant. Aletta: Our move to geneva coincided with a dramatic improvement in our catalogues. We also launched our Internet site. (2)

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