Here my short feedback on the Apple Watch.

I certainly like number of software features of the Apple Watch. Still form factor is a problem, square watches are extremely difficult to sell, only very small part of business. Also, watch is thick, not always on, needs to be charged, and we have to see final product, see if straps are smooth, see how coined underside sits on wrist ergonomically. Apple is a formidable competitor. Believe however that Jon Ive’s comment is premature, the Swiss watch industry is not yet ‘In Trouble’.

The future of smartwatches is in Switzerland, as long as we believe in it and do not commit the same mistakes as we did during the quartz crisis. A connected watch is not an extension of a smartphone. There is no sense in replicating the functions of the first on the second. I cannot imagine a watch showing emails effectively or a user talking to his watch. The future is elsewhere and will be based upon software. For a smart watch to be perceived as a watch, it has to be like a traditional watch, a jewel, with its own longevity. A watch is just the opposite of a gadget. And must stay like this if one wants to succeed on this market